The shooting of Television Commercial for purposes of upcoming EU Connectivity campaign took place in Belgrade. Promotional Television Commercial will be aired on both national and cable televisions. The launch of the campaign is expected in October 2020.
“Today we are shooting the video about people who live around us and with us. About ordinary people who work, study, travel, trade and communicate. They all have in common the need to be safe, secure and successful while driving on modern roads and railways or talking in roaming. It is a simple story about complex projects the EU is financing in Serbia”, said Mirko Mandić, the team leader of IPA Visibility and Communication project that is implementing the campaign.
The purpose of this campaign will be to clearly demonstrate the way in which people’s lives are impacted directly or indirectly by the initiatives undertaken by the EU in the fields of transport, energy and internet. In order to breach the perception barriers on EU assistance, the campaign promoting EU donations and investments to connectivity is designed to enable communicating concrete facts in a simple and attractive way. The focus of the campaign will be on the most successful projects funded from IPA instruments and European investment bank investments.
The campaign is managed by the Delegation of the European Union in Serbia and Ministry of European Integration.