New Guidebook for Serbian E-Traders Available Now !

In cooperation between the Ministry of Internal and Foreign Trade of the Republic of Serbia and the “EU for Internal Market” project, a practical guidebook for small and medium-sized enterprises and entrepreneurs engaged in e-commerce has been published. This valuable publication offers clear, step-by-step guidance on establishing and growing a successful online business in Serbia.

Inside, you will find insights on developing your market strategy, choosing the right business model, building trust and credibility, ensuring legal compliance, optimizing sales and marketing, and protecting your business with cybersecurity measures. Dedicated chapters also cover consumer protection, customer service, and dispute resolution to help you build a competitive and sustainable e-commerce operation.

Whether you are just starting or aiming to scale up, this guide will equip you with the tools and knowledge you need for success.

The Guidebook in Serbian language is available here